Podcast

11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128]

by Mark Mason | Feb 23, 2017 | Podcast

These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I...

Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127]

by Mark Mason | Feb 16, 2017 | Podcast

Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing...

Call To Action Tips: Six Critical Principles For Optimizing Conversions

by Mark Mason | Feb 9, 2017 | Podcast

Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six...

Google Voice Search Optimization – Content For The Next Search Wave [LNIM125]

by Mark Mason | Feb 2, 2017 | Podcast

Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is...

Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124]

by Mark Mason | Jan 26, 2017 | Podcast

This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS. I know, that sounds a little dry, but trust me — you're going to love it. Listener Gil has a question about what happened to his rankings...

Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123]

by Mark Mason | Jan 19, 2017 | Podcast

Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the...