Late Night Internet Marketing Blog

Internet Marketing Musings From Mark Mason

The Late Night Internet Marketing Blog has been up and running since late in 2007.  Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Late Night Internet Marketing Blog

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Online Business Accounting Tips For New Entrepreneurs [LNIM137]

Online Business Accounting Tips For New Entrepreneurs [LNIM137]

In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks.  These are questions...

Procrastination Tips:  Overcoming Fear and Uncertainty [LNIM136]

Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136]

This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty.  You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome...

Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]

Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]

I often get requests for Shopify SEO Tips -- people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it...

Understanding Facebook Ad Manager:  Ad Campaigns [LNIM134]

Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]

Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar.  In this episode, I break...

What Is A Facebook Pixel [LNIM133]

What Is A Facebook Pixel [LNIM133]

The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were "following me" from their websites back to Facebook.  To be honest, it was a little creepy. It turns...

Why I Invest In Social Media Marketing World [LNIM132]

Why I Invest In Social Media Marketing World [LNIM132]

Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare,...