Late Night Internet Marketing Blog
Internet Marketing Musings From Mark MasonThe Late Night Internet Marketing Blog has been up and running since late in 2007. Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

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More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145]
In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. This all started with episode 143, where I described the drop shipping business model. Last week, I answered a lot of common drop shipping...
Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144]
In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. ...
Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143]
In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo. As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success. Because of that work, I have been getting lots of questions...
Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142]
These three simple conversion tips and tactics can make the difference between profitability and failure. Use them and sell more. Ignore them, and you may find that you can't pay the bills. On this week's podcast, I talk about my commerce project on Shopify, and...
Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141]
Day Job Secrets can be hard to keep. This week we take a look at some issues listener Phil has been facing at his day job. Phil's side gig is closely related to his day job and involves a troll. That makes the discussion pretty interesting. We have some...
How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140]
This week we tackle a question that I get all of the time -- How To Get Started Online. Let's face it, getting a business up and running can be overwhelming when you are first getting started. What new people need is the big picture that explains how to navigate the...
Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139]
When you run out of blog content ideas, you can feel desperate and alone. Well, perhaps that's a slightly dramatic characterization, but you get the idea. Running out of ideas stinks. In this episode, I talk about how you will never have to worry about running out...
Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138]
In this episode we talk about how to finish projects, even if you are stuck. We often start projects with gusto, only to get lost in the messy middle and fizzle out. I offer there ways to deal with this situation in this episode. We also talk about...
Online Business Accounting Tips For New Entrepreneurs [LNIM137]
In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. These are questions...
Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136]
This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty. You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome...
Shopify SEO Tips — Search Optimization for eCommerce [LNIM135]
I often get requests for Shopify SEO Tips -- people who are trying to do search engine optimization for eCommerce. The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it...
Understanding Facebook Ad Manager: Ad Campaigns [LNIM134]
Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break...
What Is A Facebook Pixel [LNIM133]
The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were "following me" from their websites back to Facebook. To be honest, it was a little creepy. It turns...
Why I Invest In Social Media Marketing World [LNIM132]
Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare,...
UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131]
Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special "tags" that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a...
Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130]
Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer. Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted....
The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129]
When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing...
Ray Edwards Copywriting Academy Review 2020 – What You Need To Know
The is the only Ray Edwards Copywriting Academy review you need to read -- just updated For Spring 2020. This 2020 Ray Edwards Copywriting Academy Review (2020) will tell you everything that you need to know when you are trying to decide whether or not Ray Edwards...