Late Night Internet Marketing Blog

These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I...

Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing...

Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six...

Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in...

This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in Wordpress interact with HTTPS.  I know, that sounds a little dry, but trust me -- you're going to love it.  Listener Gil has a question about what happened to his rankings for a...

Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization.  In this episode, we talk about the...

Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the...

Ever had your Wordpress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked Wordpress websites. I also discuss the new “State of...

Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give...

How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I...

Easy SEO Tips and Strategies for getting organic keywords are sort of like "fast weight-loss" programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense...

Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo...

This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment...

It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago.  This week on the Late Night Internet Marketing Podcast, week we talk about...

Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP...