Late Night Internet Marketing Blog
Internet Marketing Musings From Mark MasonThe Late Night Internet Marketing Blog has been up and running since late in 2007. Originally the “MasonWorld” blog, the posts here chronicle my journey first practicing, and now practicing and teaching, internet marketing.

Scroll through the posts below or filter from a preselected category.
Will It Fly Review – A Book By Pat Flynn [LNIMV023]
Here is my initial Will It Fly Review. Call it first impressions. I was lucky enough to receive a preview copy of the amazing new book from Pat Flynn called "Will It Fly." In this video, I give my initial impressions. I really like the book, and I get a little...
Responding To Google Manual Site Actions For Thin Content [LNIM097]
Just before Christmas, a couple of my sites got hit by a Google thin content penalty -- the dreaded Google Manual Site Action. Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six....
The 4 Things Your New Website Must Have [LNIMV022]
In this video, I talk about the four things your website must have at launch. They include a minimum number of posts; boiler-plate content like a privacy policy, disclaimer and contact page; a decent theme (but not a perfect one) and lead capture (a list)....
Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096]
Hopefully by now, you have seen Star Wars: The Force Awakens. A great film and an amazing success. Of course, behind that success, there is a ton of marketing. That led me to ask the question: What are the "Star Wars Marketing Lessons" that we can take away from...
My Teens Talk About Their Internet Marketing Views [LNIMV021]
Two of my three smart, beautiful daughters take a few minutes to jump on camera in the car and talk about their internet marketing views - how things look from their perspective. We discuss Snapchat, Google Who's Down, Amazon, mobile shopping, Twitter and more. It's...
Maintaining Focus On Your Goals – LNIMV20
Some years in the past, I've spent time working on goals, only to put them aside weeks later. We get busy and forget all about them. Maintaining focus on your goals is key to achieving them. This is something I was reminded of recently when I was putting away the...
Getting Started Today Online — What Are You Waiting For? [LNIM095]
What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger. In this episode, we hear from a listener named "Bob" (not his real name) regarding his interest in...
Top 10 Lists In Affiliate Marketing [LNIMV019]
I was cruising around Dallas listening to Darren Rowse from ProBlogger.com the other day and I just had to share something that I heard from him. It's about how to use and present Top 10 lists in affiliate marketing and works really well with Amazon sites. I hope...
Internet Marketing for Small Business [LNIM094]
Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy. In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than just an online...
Best Year Ever Course Marketing Strategy [LNIMV018]
If you have an online course, you need a course marketing strategy. One of the best ways you can improve your own marketing skill is to study the pros. This is true in almost every walk of life, and marketing is no exception. In this video, I break down some key...
How To Choose A Domain Name [LNIM093]
Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum. There are lots of things to consider and on top of that, all the good names are already taken! If you need some clear guidelines for selecting a domain name, this episode...
Setting Goals With A Purpose [LNIMV017]
This time of year, most people that care about goals are working on setting them. The question that I raise in this video is simply -- are the goals set to achieve a purpose? Where are you headed? From my perspective, setting goals with a purpose is about improving...
John Lee Dumas On Success In Business [LNIM092]
It's a special Thanksgiving Day episode of the Late Night Internet Marketing Podcast. This week I finally catch up with John Lee Dumas from Entrepreneur on Fire to get his views on what it takes to achieve success in business. We discuss everything from the strategic...
Using Thankfulness To Stay Motivated [LNIMV016]
It's almost Thanksgiving here in the US. I was driving around at lunch today, and it occurred to me that I have a lot to be thankful for from a business perspective. And that, in turn, provides a lot of motivation. How about you?...
iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091]
This week I take time to say "Thank You" to everyone that has made the effort to welcome the show back on the air. The feedback help, and is much appreciated. I talk about an interesting discussion that I heard on Mac Break Weekly some time ago regarding affiliate...
Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]
The Will It Fly book from Pat Flynn is launching soon. In this episode, I talk to the man himself. We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share. I challenge Pat to share things from the book that people...
A Letter from Dave – Business Motivation Tips [LNIM089]
Sometimes, you get just the right motivation to get you over the hump. This week, I talk about a letter that I received from a listener, and the impact that had on my motivation to restart that Late Night Internet Marketing Podcast. I turn that into some "business...
Google Mobile Friendly Update And Restarting Your Goals [LNIM088]
Here we are again. It's been a while since my last episode. This week, we talk about what to do, if like me, you fall behind on your big goals. We also talk about the Google Mobile Friendly update and what you should do about it. Google algorithm changes come...